PPC (also known as Cost Per Click) adverts are typically displayed on search engines and other related sites where the advertiser (or website owner) has agreed to pay a certain amount each time a visitor clicks on a specified link.
The most commonly used system is Google's AdWords and AdChoices systems but others include Yahoo! Search Marketing and Microsoft adCenter. Social networking sites like LinkedIn and Facebook also offer advertising using this model. Most users will notice these ads under headings such as 'ads' or 'sponsored results' on the top and right hand side of search results.
The great thing about a well managed PPC campaign is the level of control a website owner has over where and to whom these ads are displayed which means that nearly all businesses can benefit to some level, regardless of budget. Unlike other forms of advertising, PPC is highly quantifiable as visits can be tracked from the point of entry to any set objective such as a purchase or enquiry form being filled out.
INZIMO are experts in maximising the return on your PPC budget. We have been successful in greatly increasing quality traffic to clients' websites. We aim to get the lowest possible 'cost per conversion' rather than simply the highest number of visitors. By taking the time to understand your ideal target market and business objectives, we can ensure that we are utilising your budget to capture those visitors who are most likely to turn into clients.
If you are curious to know more about how PPC can help your business or how working with INZIMO will lower your cost per sale, please get in touch for a chat or drop us an email.
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