We know how the rise and rise of social media has revolutionised the way people use the internet but the question is how can small and medium sized business owners best leverage this phenomena for commercial gain?
Social media marketing can be used in a multitude of ways to engage with your business' clients and potential clients. This includes advertising, public relations, personal selling, direct marketing and sales promotion. It also provides a platform to create user communities and spread viral marketing - potentially one of the most powerful and cost effective marketing tools there are.
Whilst many businesses have dipped their toes into the world of social media marketing - sites such as Facebook, LinkedIn and Twitter make this relatively simple - many businesses will be wondering exactly what this is achieving.
INZIMO work with businesses to create real business value from their social media campaigns. This generally involves creating communities based around subjects of interest that you have unique experience and expertise in. By creating 'non-commercial' communities that encourage objective knowledge sharing and content creation along with introducing subtle perks of participation, business can build a loyal audience of followers with which they enjoy a unique and personal channel of communication.
Every business is different and the way in which you can best utilise social media to increase bottom line return will vary. To discuss ways in which we can help you build your own online network, please contact us.
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