Event Campaign Management

Marketing plan development

Perhaps stating the obvious, the key to a successful marketing plan in any business is to first identify your business objectives and ascertain exactly who you should be targeting. The next stage is to establish what the most cost-effective channels are to reach this market. Finally one needs to ensure timely delivery of each element of the marketing plan to maximise its effectiveness.

We help you pinpoint and reach potential delegates, sponsors, exhibitors and even speakers then work out the most effective way of getting you a signed booking form.

Many companies waste thousands of pounds on unnecessary advertising costs when a good negotiator can organise 'contra' based deals with third parties like magazines, web portals and trade associations for cost-free marketing. This is where we come in.

The small investment involved with developing a sound business and event marketing strategy will make a huge difference to your balance sheet at the end of the campaign.

There are a number of ways we can get involved in this process, so drop us a line to discuss.