Event PPC

Pay Per Click (PPC) Advertising for events

PPC (Pay Per Click) adverts are typically displayed on search engines and other related sites where the conference or event owner has agreed to pay a certain amount each time a visitor clicks on a specified link.

The most commonly used are Google's AdWords and AdChoices systems but others include Yahoo! Search Marketing and Microsoft adCenter. Social networking sites like LinkedIn and Facebook also offer advertising using this model. Most users will notice these ads under headings such as 'ads' or 'sponsored results' on the top and right hand side of search results.

PPC can be a highly effective tool for event marketing - providing it is managed correctly. PPC systems allow a huge amount of cotrol over the keywords, budget and demographic spread used for your campaign. It is a popular misconception that 'the higher your budget, the more clicks you will get'. While this is true to a certain extent, what is more important to event marketers is how many of these clicks are generating enquiries and visitor / delegate registrations.

Another benefit is, unlike other forms of advertising, PPC is highly quantifiable as visits can be tracked from the point of entry to any set objective such as an enquiry form being filled out or delegate booking being made. The challenge is therefore achieving the minimum cost per sale rather than boosting website traffic with irrelevant visitors.

If you are curious to know more about how PPC can help your event or how working with INZIMO will lower your cost per sale, please get in touch for a chat or drop us an email.