Event SEO

Search Engine Optimisation (SEO) for events

SEO is one half of what is now collectively know as ‘Search Marketing’ or ‘Search Engine Marketing’ and is as important to the event business as to any successful business in attracting visitors. An added challenge faced by us in the conference and exhibition industry is the time restraints in achieving success.

There are many factors that will affect your search search engine rankings but it is generally agreed the three most important are:

• Keyword research – selecting what words and phrases users will be using to find your event
• Site content – the text, navigation, site structure and quality / compliance of coding
• Links – the number and quality of other sites pointing to yours (inculding those from social networking sites) is another area where event listings are important

There are usually several events contending for those top spots and in certain industry sectors, there can be hundreds. Our approach to event SEO marketing is to first set realistic targets. Whilst it may be near impossible to get anywhere near the top for generic terms like 'energy' or 'information technology', a well optimised site could achieve high rankings for phrases like 'energy conference' or 'energy event london'.

We can help you ensure your corporate and event websites are ranked highly in search engines and are generating visitors, leads and bookings. We can either optimise your existing site(s) or perform SEO as part of our web design and build service.

Please get in touch if you would like to discuss using SEO to boost your event website's visibility on the web.